Interactive Museum Photo Experience

A thought-provoking photo booth experience asked visitors to consider how the textiles they choose reflect who they are.

Experience Design
Photo Booth and Digital Gallery
Visual designer, technologist, ACD, producer
Tradition wireframes and InVision prototype
Iterative physical prototypes for Multitaction fiducials, full-scale foam core mockup of table struc
Immersion visits, stakeholder interviews, on-site visitor interviews, client workshop

Visitors use a touchscreen to respond to a series of prompts, selecting the keywords that best describe them.

They then pose for a photo and share the stories behind their appearance: the t-shirt they stole from their big brother, the scarf their great-grandmother wore to her wedding, the pair of shoes they saved up to buy.

When visitors submit their final image, they discover a collage of photos of others who have used the same keywords to describe themselves. They notice similarities and start to unravel the signals conveyed through their own clothing.

Coming up with the appropriate selection of keyword choices was the biggest challenge of this project. In UX, we often warn about paralysis of choice and try to keep things minimal and simple for a faster decision. But this experience was about identity – a highly personal subject. In testing, we found that users wanted more choices and they didn’t mind taking the extra time to find the best terms to describe themselves.

Users could zoom in on a small detail of the photo and describe how it was tied to their identity.

Early iteration of the app flow

Second iteration of the app flow. I prefer to put thumbnails of screens in my flow diagrams.

We had a very unusual footprint in the museum, so I iterated on the floor plan many times (and we built it to scale in the lab) to make sure we had the right placement of the screens, the stool, and the camera.

I’m not sure I remember the practical reason for making this, but I love miniatures, and I’m sure it was in order to prove a point.