Experience Design

Kate Farina

My favorite question is “Why?”

View my Resume

My background as a museum educator inspires me to design playful, novel experiences that visitors won’t forget. At the Museum of the Moving Image, I led demonstrations and hands-on workshops on the history and practice of filmmaking, video games, and animation. At the Paley Center for Media (formerly the Museum of Television & Radio), I produced celebrity-driven panel discussions, festivals, and special exhibits. Tasked with capturing a younger audience, I spearheaded Paley’s interactive viewing parties and fan events for shows like Mad Men, Lost, and Dr. Who, forging new partnerships with networks along the way. I also edited Paley Center content for digital platforms like Hulu and YouTube.

I studied Film at Vassar College and received an MS in Digital Media from the Georgia Institute of Technology.

Experience

Experience Design Lead Second Story 2014 – Present Atlanta, GA

I work closely with technologists, art directors, and producers to create the framework of the full experience.

I create experience maps, customer journeys, and flow diagrams to communicate the overall structure and design of the experience to the project team and clients.

Digital prototypes, including wireframes and interactive presentations, demonstrate the key features of the experience for the clients and provide a detailed reference for the technologists.

In the Second Story lab, I create physical prototypes (both scale and 1:1 models) of fixtures and interactive objects used in testing and fabrication. Quickly building these physical objects is part of the “get real fast” ethos that guides our working process. Our XD team continually experiments with new ways to create rapid prototypes that help the team answer usability questions quickly.

I conduct stakeholder and subject matter interviews to inform our concepting process in the early stages of the project. Immersing myself

Public Programs Coordinator The Paley Center for Media New York, NY

Producer/project manager for over 300 events (panel discussions, screenings, and festivals).

  • Oversaw tech and support staff.
  • Led outreach and audience development strategy.
  • Content editor and community manager for YouTube and Hulu channels.

KEY ACCOMPLISHMENTS:

  • Created Paley’s hugely successful series of digital media events and viewing parties. Attendance of patrons under 35 increased by over 85%.
  • More than doubled revenue from YouTube/Google Adsense in one year.
Educator Museum of the Moving Image Astoria, NY

Led, researched, and developed gallery tours, workshops, and demonstrations.

Talks and demos included: stop-motion animation, sound effects editing, film editing (digital and analog), optical toys and early cinema, early video games, machinima.

Photo Intern WWE Stamford, CT

Photo editing and retouching for WWE digital properties (WWE.com, app, social channels, and WWE Magazine).

Education Coordinator and Managing Editor The Art Directors Club New York, NY

Manager for large- and small-scale programs, including portfolio review, workshops, and awards judging.

KEY ACCOMPLISHMENTS:

  • Ran national outreach campaign for ADC Scholarships, more than tripling entries and increasing the number and dollar value of sponsorships.
  • Recruited creatives from the world’s top advertising and design firms to act as mentors to high school and college students.
Kindergarten Teacher Teach for America Phoenix, AZ

Full-day kindergarten teacher in a predominately Spanish-speaking school (under the auspices of Teach for America).

  • Raised reading/English language skills from less than 10% proficiency to 90% by year’s end.
  • Rated “exceeds expectations” in all areas from school principal.

Education

MS Digital Media Georgia Institute of Technology Atlanta, GA
BA Film Vassar College